Laurine Herbé’s Portfolio – Showcasing an Art Direction Practice

Background

Laurine Herbé, an art director based in Paris, wanted a clear, impactful online portfolio to showcase her skills in visual design, illustration, photography and storytelling.

The challenge was to turn her varied projects into structured, compelling and results-oriented stories that would win over agencies and clients.

Objectives

Present 12 flagship projects with immediate visual impact.

Illustrate the diversity of formats (collage, illustration, packaging, publishing, photography).

Provide a simple, fast, mobile-friendly reading experience.

Demonstrate Laurine’s added value: concept, execution and results.

Challenges

Diverse projects: bringing photographs, collages, illustrations and packaging together under a single visual identity.

Streamlined navigation: allowing recruiters to grasp the essence of each project in under 30 seconds.

Text/image balance: providing enough context without weighing down the layout.

Solution

Architecture and design: a home page with a grid of clickable thumbnails showing title + media, project pages with an introduction, a large main visual and key points (role, challenges, solutions, results), and a fixed Home/Work/About/Contact menu.

Rich but concise content: for each project, the context, role, challenge, solution and a quantified result (e.g. "45% increase in online engagement").

Showcasing skills: an "About" section highlighting 6 years of experience, cross-media expertise, a user-centered methodology, direct contact via a form and a link to laurine.herbe@gmail.com.

Results

Average visit duration: + 35%.

Mobile bounce rate: 22% (vs 45% previously).

Collaboration requests: x2 in 2 months.

Conclusion

This portfolio case study shows how a minimalist structure and results-oriented content effectively showcase Laurine Herbé’s expertise.

By combining smooth navigation, visual evidence and concise data, the website becomes a real lever for recruitment and prospecting.